Attentive Parental Education for wise being and co-being in changing times (APRICOT)

An Erasmus+ KA2 Strategic Partnership for adult education
No: 2019-1-LT01-KA204-060481

Attentive Parental Education for wise being and co-being in changing times (APRICOT)

Media literacy is an essential skill in today’s world – it enables us to be mindful of what we see in the media and to interact critically with the information we are presented with. Media literacy is also a tool for empowering citizens, raising their awareness and helping to counter the effects of disinformation campaigns and fake news spreading across digital media. 

Children must be taught to use all media – including digital media – in a safe and meaningful way, developing and applying critical thinking skills. As they grow in independence, how children use media outside of the family environment will depend upon how they have experienced media usage within it. 

Parents and Grandparents can be very powerful mediators between their children and the media, and yet many fail to communicate regularly and effectively with their children about media content. They need to be supported to do so. 

Media Education is more than ever, a family affair. 

The “Apricot” project aims to:

  • support adult educators who want and need to acquire the necessary skills to teach parents and grandparents media literacy, complementing existing school-based media literacy programs
  • support parents and grandparents in their quest to contribute to a safe, meaningful and wise use of media tools by their children (and grandchildren)